How Product and Brand Managers Use VOC Express™ Survey
Product and Brand Management Tool
VOC Express™ survey allows you to manage your product or brand proactively without wasting time and money. It identifies fact-based priorities that maximize growth and profits. Engaging reports and charts focus your team on these items. With this focus your product or brand prospers.
Ideal for Recently Launched Products
Early customer feedback identifies growth opportunities while the product's competitive advantages and market potential are still strong. VOC Express™ survey's ease of use and detailed reports mean you do not have to start from scratch in developing a great survey for your new product.
- Establish baseline, get customer verbatims quickly, easily and cost effectively
- Tune sales and marketing - identify real customers' buying motives and priorities
- Discover unreported problems with product installation, training or customer service
- Identify customer usage applications, understand market segment penetration
- Get actionable information from high quality sample, content, analysis and reports
Make your annual plan customer-driven with an annual VOC Express™ survey. With year-to-year trends and comparisons among products after two or more surveys, this survey is highly scalable.
"high-quality
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Express™ Survey
Data Sheet
Express™ Survey
Data Sheet