Qualitative Studies

Our qualitative research services include:

• Focus Groups
  
  We coordinate focus group studies in virtually any area of interest. Our services include study design, recruiting, facilities coordination, moderating and reporting. Use our focus groups to identify product requirements, test advertising concepts, examine brand perceptions - the possible uses of focus groups are endless.





• Qualitative Phone Studies
  
  We often test effectiveness of questionnaires and lists using qualitative surveys ahead of quantitative studies. This helps establish more effective quantitative studies and tracking programs.





• Focus by Phone
  
  Our innovative Focus by Phone study can save money and yield more useful information than traditional focus groups. For details (click here).

• Advertising and Message Testing
  
  We test advertising creative executions and messages online. For details (click here).

Contact us for a free, no obligation quote using our web site form (click here). Or call us at (952) 593-1938 or e-mail an inquiry to learn more about our qualitative research services.