NEW PRODUCT SERVICES

The Pulse of the Customer

New products must connect with customers in new ways. That makes customer research a vital component of successful new product launches. Our research services meet the unique information needs that exist at each key step of the product development process:

• Concept development: Qualitative studies, such as focus groups, exploring customer needs and wants that are not being fully satisfied by existing products





• Engineering requirements definition: Studies that provide structured customer feedback about engineering feature/benefit choices and design parameters





• Concept testing: Quantitative studies of customer reactions and preferences to new product concepts





• Market acceptance testing: Field tests or test market attitude studies that measure customer reaction to pre-production concepts or to early production models





• Rollout: Studies that measure customer satisfaction and customer problem incidence during the early months of launch

Benefits of our Approach

• Appropriate research for each unique step of the new product process

• Our quality process yields reliable, accurate, cost effective research information

• We use the methodology that works best for each application - online, phone, focus group

• As a full service research firm we can stay with you adding value as the new product develops

• User Friendly Research makes us easy to work with and makes research findings clear

Contact

For more information or a price quote, email us (click here) or phone Survey Value at (952) 593-1938.

Additional Materials

Download a PDF version of this page, (click here).