Customer Loyalty Surveys and Studies

Our customer loyalty surveys and studies measure loyalty and identify demographics and interests of loyal customers. This vital information can form the core of branding strategy and product development.

We customize each customer loyalty survey or study to meet your specific needs. Content may include:

• Loyalty Drivers
  
  Identify the brand or product attributes that associate most strongly with customer loyalty. See the brand image visualized by loyal customers with revealing perceptual maps.





• Loyalty Behavior
  
  Track product or brand switching and repurchase behavior. Identify reasons for switching. Segment customers into repeat buyers, in-switchers and first time buyers and examine purchase motives of each group. Then focus advertising so it appeals to each group.





• Loyalty Attitudes
  
  Measure top box attitudes about repurchase intent, customer delight and other loyalty attitudes. See loyalty index scores that combine variables into a convenient measure whose trend is tracked over time. Include this index in Balanced Scorecard or other corporate goal and reward systems.





• Loyalty Profile
  
  Learn what loyal customers are looking for in your product, what else they would like to see, what they want improved and why they are remaining loyal. Examine what first time buyers need to learn or experience in order to become more loyal.





• Loyalty Reports
  
  Our loyalty tracking studies include real time online interactive reports. In addition, our Power Point reports include strategy matrices and perceptual maps that visually represent loyalty information so it is easy to communicate and work with.

Our loyalty surveys and studies work well on their own or as part of a brand management or product management program. We also provide loyalty consulting and overall loyalty program facilitation.

Contact us for a free, no obligation quote using our web site form. Or call us at (952) 593-1938.
Or e-mail an inquiry to learn more about our product and service quality capabilities.

Additional Services Available

In addition to loyalty studies we provide customer satisfaction surveys, branding studies, customer service surveys, quality monitoring, advertising testing and channel surveys.

Rather than a comprehensive survey do you just want fast answers to a highly focused question? See our burning issue studies. For a more complete list of our services see services page.

Resources

See our Overview of Customer Satisfaction and Loyalty, with links to web sites and books: (click here)

See our interactive diagram of the Customer Satisfaction Process: (click here)