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Books About Customer Focus and Customer Relations
This page includes the following books:
On the cover Fred Smith says, "Mike Basch was a key member of the early FedEx team that instilled the extreme dedication to customer service that revolutionized the transportation industry." This book uses good examples and avoids marketing mumbo-jumbo.
This book is a sequel to Spector's "The Nordstrom Way." It shows how companies are emulating Nordstrom to get the benefits of great customer service.
The story of the founding and early development of Home Depot. Two pennyless (at the time) retail guys turned down Ross Perot's venture capital when he told them they had to drive Chevy's. A colorful story about creating a $30 billion empire.
How Herb Kelleher fought off the big airlines and created a revolutionary new way of serving passengers. A story about a truly legendary manager - and company.
A popular text on Customer Relationship Management. Features lists, quizzes and checklists for vendor selection and implementation.
The Customer Relationship Management Survival Guide Click image for this book's
A practical and influential CRM book written in an irreverent style. The author is a seasoned expert and frequent contributor to online commentary in CRM Guru.
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