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     Advertising and Message Testing

Which advertising headlines, creative executions and messages will resonate with customers? Our online ad testing makes creative materials work better so your media investments generate more sales.





Using online technologies, our advertising creative and messaging studies yield fast, high quality information. Use our tests as part of your creative process. Compare the impact of messages or images.

We offer two fast, cost-effective approaches:

  • Survey Method

    We recruit or use a customer list to bring a group of customers to our online survey that displays various creative approaches provided by the client. Customer reactions are solicited for each ad. Qualitative results are tabulated and a report is made available online.

  • Online Split-run

    Online Split-run involves our quantitative testing of a series of keyword ads for your product or service. Automated rotation of these ads throughout the keyword campaign creates a real time split-run test in a "real world" setting. More information appears on our Burning Issue page.

Request a free, no obligation quote using our web site form (click here). Or call us at (952) 593-1938 or e-mail an inquiry to learn more about our advertising and message testing.